22 May 2017   Chloé Signature No Comments

WWD – Helping to mark its 10-year anniversary, the Chloé signature women’s fragrance has a new face. American actress Haley Bennett will appear in the eau de parfum’s advertising starting this fall, WWD has learned.

Chloë Sevigny, Clémence Poésy and Anja Rubik were the trio to first front the fragrance in 2008, and others like Dree Hemingway and Camille Rowe-Pourcheresse followed in subsequent years.

“This fragrance doesn’t have any other name than Chloé, and therefore whoever embodies the campaign is the ultimate Chloé girl of the moment,” said Geoffroy de la Bourdonnaye, president of Chloé.

Bennett was lauded for her free spirit, effortless style, charisma, authenticity and chiming with Millennials by Simona Cattaneo, Coty Luxury’s chief marketing officer.

“She is very feminine and self-confident,” Cattaneo said. “Haley perfectly embodies the femininity and the grace of Chloé.”

(read the rest of the article at the source)

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